Telus 2007 Annual Report Download - page 16

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16
Mobile Music® and TELUS Mobile Radio™, launched in 2006 and TELUS Mobile TV™,
launched in August 2005.
TELUS’ EVDO network, first launched in late 2005, was upgraded to higher speed EVDO
Rev A services in 2007, which are now available to more than 80 per cent of Canadians. To
complement capabilities of its enhanced high-speed network in 2007, TELUS offered a line-
up of mobile devices, many with rich multimedia benefits. Notably, TELUS launched the
BlackBerry 8830 World Edition which works on both CDMA and GSM (global system for
mobile communications) networks keeping international travelers connected to e-mail and
voice services.
In 2006, TELUS signed an agreement with AMP’D Mobile, a specialized provider of
wireless multimedia services to target the young adult market with services beginning in
March 2007. AMP’D Mobile subsequently filed for Chapter 11 in early June 2007. As a
result, AMP’D Mobile sales were discontinued in Canada and TELUS contacted AMP’D
subscribers to offer comparable packages of TELUS voice and Spark multimedia
services.
The following table sets forth certain statistical information with respect to the wireless
segment as at December 31 in each of the last three years:
Wireless segment
2007 2006 2005
Net subscriber additions (000’s) 515 535 584
Gross subscriber additions (000’s) 1,434 1,293 1,279
Wireless subscribers (000’s) 5,568 5,056 4,521
Penetration rate (1) 17.5% 16.2% 14.5%
Wireless market share, subscriber based 27% 27% 27%
Average monthly revenue per subscriber unit $64 $63 $62
Minutes of use per subscriber per month (“MOU”) 404 403 399
Cost of acquisition, per gross addition $395 $412 $386
Monthly deactivations (churn rate) 1.45% 1.33% 1.39%
Digital population coverage (millions) 31.6 31.0 30.6
Full-time equivalent employees 7,643 7,210 n/a(2)
Total employees 8,118 7,727 6,931
(1) Subscribers divided by population coverage.
(2) The measure for full-time equivalent employees is not available for 2005 as it does not factor in the
effective overtime hours on staff equivalents because of the labour disruption.
EMPLOYEE RELATIONS
As at December 31, 2007, TELUS employed approximately 34,200 employees. Of
them, approximately 15,000 (approximately 11,200 in the wireline segment and 3,800 in
the wireless segment) were unionized.
On November 20, 2005, a five-year collective agreement came into effect covering
approximately 13,276 employees in both the wireline and wireless segments. The
agreement, which expires on November 19, 2010 (the “TWU Collective Agreement”),