Suzuki 2002 Annual Report Download - page 9

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The Overseas Markets
Exports of CBU motorcycles and CKD units in the fiscal year
2001 (from April 2001 through March 2002) totaled 286,000
units, dropping to 86% of the previous year.
However, the sales expansion measures we've taken in line
with our policy in the past few years of putting emphasis on sales
of large engine displacement motorcycles resulted in Suzuki
leading the four Japanese makers in the number of large 451cc-
and-over CBU motorcycles exported during the fiscal year 2001,
and Suzuki's sales in this class also grew, to 104% of the
previous year.
The main reason for this sales growth is the strong sales of the
GSX-R series, particularly the GSX-R1000, the flagship of this
series which we introduced with the slogan "Own the
Racetrack." The GSX1400, a new motorcycle model featuring
the air- cooled with SACS (Suzuki Advanced Cooling System)
1400cc engine -- the biggest among "naked" bikes; and the V-
Strom, Suzuki's suggestion for an entirely new motorcycle
category, "Sport Enduro Tourer;" and Burgman 650 scooter,
which features the world's first motorcycle-use electronically
controlled CVT (SECVT) and the largest engine displacement
among scooters, have all won very high marks in Europe and
around the world.
As for exports of components for overseas production, sales
grew to 116% of the previous year, amidst the Asian economy's
full-fledged recovery trend. We introduced Smash, a 4-stroke
strategic model for Asia developed to closely match market
demands and marketed as a common model for the entire
ASEAN region.
Exports of All Terrain Vehicles (ATVs) also saw large growth
in sales, to 114% of the previous year. We introduced to the
market a total of seven models as products that would lead the
way in restructuring Suzuki's ATV business: sport-utility
models Vinson 500 and Ozark 250, Eiger 400 series, and the
sport model QuadSport Z400 have all won very high marks in
U.S.A. and other markets, and their sales have trended strong.
As for the Vinson 500 and the Eiger 400 series, it was decided
to produce both models at Suzuki Manufacturing of America
Corporation (SMAC). The production of the Eiger 400 series
started in full from May 20 this year. We plan to move forth with
further local procurement and thus heighten our cost
competitiveness.
OZARK250VINSON 500 (right)
EIGER 400 (left)
QuadSport Z400
GSX-R Series
Burgman 650
V-Strom 1000
SUZUKI MOTOR CORPORATION
7