Snapple 2012 Annual Report Download - page 8

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In 2011, we launched the manliest
low-calorie soda in the history of
mankind – Dr Pepper TEN – and it
has underscored our ability to create
news for CSDs. During its first full
year of distribution, 55 percent of Dr
Pepper TEN purchases were incre-
mental to the CSD category. What’s
more, our TEN products, including
Dr Pepper TEN, contribute to our
2015 health and wellness goal of
ensuring that at least 50 percent of
the projects in our innovation
pipeline are focused on reducing
calories, offering smaller sizes and
improving nutrition.
Snapple
With its perfect blend of tasty tea
and tangy lemonade, Snapple Diet
Half ‘n Half Lemonade Iced Tea is
bringing new consumers to the
ready-to-drink tea category. During
the initial launch period in 2012, 21
percent of Snapple Diet Half ‘n Half
volume was incremental to the tea
category, and trial and repeat rates
were higher than the tea category
average. Snapple fans asked for a
regular version, and we’ve delivered
with the national launch of Snapple
Regular Half ‘n Half Lemonade Iced
Tea in February 2013.
Hawaiian Punch Aloha Morning
In 2013, we’re growing our brands with products such as Hawaiian
Punch Aloha Morning, which gives mom a new and delicious juice
drink option for her family’s morning routine. Aloha Morning gallons
are available in three flavors, and for those on-the-go mornings,
moms can try 10-oz. six-packs in Orange Citrus flavor.
Dr Pepper TEN
7