Snapple 2012 Annual Report Download - page 12

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Growing in the Dollar Channel
The dollar channel is one of the fastest-growing
channels for LRBs, with flavored CSDs representing
the single largest opportunity for DPS in this area.
In 2012, we increased the availability of the Dr Pepper
product line across a key retail customer in the dollar
channel, driving a volume increase of nearly 16 percent
in this account. In addition, we gained distribution for
flavors such as 7UP, Canada Dry, Sunkist® soda and
Crush product lines in other dollar stores, adding more
than 1 million incremental cases. In 2013, we’ll focus
on driving distribution of additional flavors and package
sizes, securing warm shelf space and adding additional
single-serve coolers, which are growing in importance
to consumers who are making more frequent stops in
the dollar channel.
Hispanic Market Growth
We’re connecting with Hispanic consumers through sponsorships of local sporting events as well as national
holidays. In California, the 2012 Clamato sponsorship of the Chivas USA™ soccer team included meet-and-greets
with players, product sampling during games and impactful merchandising at key retailers. In Florida, Clamato
merchandising tie-ins to national holidays such as Father’s Day drove activation in key Hispanic accounts, with
prizes allocated to retail customers to promote sales in their stores. These efforts helped contribute to a 15 percent
volume increase for the Clamato product line in 2012.
OUR FLAVORED CSDs
ARE GROWING IN THE
DOLLAR CHANNEL
(Dollar Increase 2010-2012)
DPS brands are outperforming flavored CSD growth
in the dollar channel by nearly 3 percentage points.
‘10 ‘11 ‘12
+21%
11
TASTE AND NUTRITION ARE
IMPORTANT TO MOMS, WHICH
MAKES OUR MOT T'S SNACK
& GO APPLESAUCE POUCHES
THE PERFECT SOLUTION FOR
JUST-PICKED TASTE WITH
NO ADDED SUGAR.