Snapple 2008 Annual Report Download - page 27

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• #2 ginger ale in the United States and Canada
• Brand includes club soda, tonic and other mixers
• First carbonated beverage in the world, invented in 1783
• #1 grapefruit CSD in the United States and a leading grapefruit CSD in Mexico
• Founded in 1938
• Leading spicy tomato juice brand in the United States, Canada and Mexico
• Key ingredient in Canada’s popular cocktail, the Bloody Caesar
• Created in 1969
• #1 carbonated mineral water brand in Mexico
• Brand includes Flavors, Twist and Naturel
• Mexico’s oldest mineral water
• #1 portfolio of mixer brands in the United States
• #1 Bloody Mary brand (Mr & Mrs T) in the United States
• Leading mixers (Margaritaville and Rose’s) in their flavor categories
The market and industry data in this Annual Report on Form 10-K is from independent industry sources,
including The Nielsen Company and Beverage Digest. See “Market and Industry Data” below for further
information.
The Sunkist, Rose’s and Margaritaville logos are registered trademarks of Sunkist Growers, Inc., Cadbury
Ireland Limited and Margaritaville Enterprises, LLC, respectively, in each case used by us under license.
All other logos in the table above are registered trademarks of DPS or its subsidiaries.
In the CSD market segment in the United States and Canada, we participate primarily in the flavored CSD
category. Our key brands are Dr Pepper, 7UP, Sunkist, A&W and Canada Dry, and we also sell regional and smaller
niche brands. In the CSD market segment we are primarily a manufacturer of beverage concentrates and fountain
syrups. Beverage concentrates are highly concentrated proprietary flavors used to make syrup or finished beverages.
We manufacture beverage concentrates that are used by our own bottling operations as well as sold to third party
bottling companies. According to The Nielsen Company, we had a 19.7% share of the United States CSD market
segment in 2008 (measured by retail sales), which increased from 19.4% in 2007. We also manufacture fountain
syrup that we sell to the foodservice industry directly, through bottlers or through third parties.
In the NCB market segment in the United States, we participate primarily in the ready-to-drink tea, juice, juice
drinks and mixer categories. Our key NCB brands are Snapple, Mott’s, Hawaiian Punch and Clamato, and we also
sell regional and smaller niche brands. We manufacture most of our NCBs as ready-to-drink beverages and
distribute them through our own distribution network and through third parties or direct to our customers’
warehouses. In addition to NCB beverages, we also manufacture Mott’s apple sauce as a finished product.
In Mexico and the Caribbean, we participate primarily in the carbonated mineral water, flavored CSD, bottled
water and vegetable juice categories. Our key brands in Mexico include Peñafiel, Squirt, Clamato and Aguafiel. In
Mexico, we manufacture and sell our brands through both our own bottling operations and third party bottlers, as we
do in our United States CSD business. In the Caribbean, we distribute our products solely through third party
distributors and bottlers.
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