Snapple 2008 Annual Report Download - page 16

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12
Company Highlights
COMPANY
HIGHLIGHTS
For the third time
in four years, DPS
won
Progressive
Grocer’s
Best in
Class Category
Captain for
Soft Drinks.
DPS became the leader on the juice aisle,
*
driven by strong growth in Hawaiian Punch, Mott’s and Clamato.
Product of the Year
USA Award Winners
Canada Dry Green Tea Ginger Ale won
Beverage of the Year and Mott’s for Tots
won in the Kids Nutrition category at the
inaugural Product of the Year USA awards
for new product innovation.
More to Come in 2009
Restage of Snapple premium teas and juices
Diet Canada Dry Green Tea Ginger Ale
Dr Pepper Cherry hits the shelf in regular and diet versions
Cherry 7UP Antioxidant brings more functionality to CSD category
Winning in Single Serve takes off with plans to place 35,000 new
coolers and vending machines
More celebrity “doctors” urging Dr Pepper fans to “Drink It Slow”
Snapple, Mott’s, 7UP, A&W and Canada Dry all back on the airwaves in
new advertising campaigns
Venom Energy
launched in 2008
in two varieties.
Two new fl avors, as
well as 4-packs, will
hit stores in 2009.
* As measured by  e Nielsen Company
DPS sold 1.6 billion (288 oz.) cases in 2008