Snapple 2008 Annual Report Download - page 15

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In addition to the cooler/vender deployment, Winning
in Single Serve also entails continued sales growth in
fountain foodservice and independent retail accounts.
Last year, we added more than 31,000 incremental
fountain availabilities in major quick service and
fast casual restaurants. Our “feet on the street” pilot
program utilizes a small SWAT team with a very speci c
objective: Increase distribution and sales “up and down
the street.” A er a promising start in 2008, the program
will expand in 2009 in pursuit of both bo le/can and
fountain opportunities.
Immediate consumption itself is part of our priority to
pursue pro table channels, packages and categories.
To be er ensure our packaging varieties are aligned
with consumer needs, we have also begun testing new
package sizes and formats, such as 8-pack and 18-pack
cans, and emerging single serve formats such as
pre-priced 16 oz. cans.
Aligning with Third-Party Bottlers
With approximately 40 percent of our company volume
sold through third-party bo lers, we’re making sure
they have what they need to be successful with our
brands. We’re continuing to work with our bo lers
to grow our shared business and support our retail
customers, with a focus on maintaining priority status
for brands like Dr Pepper, involvement and visibility
in retail displays and close alignment on promotions.
Likewise, our bo lers see the opportunity for our
avor brands to fuel their continued growth and
success. In 2008, we reached agreements with a
number of bo lers, including Pepsi Bo ling Group
and PepsiAmericas, to distribute the Crush brand.
As a result of these agreements, Crush availability in
the U.S. is expected to more than double.
Empowering Execution
Dr Pepper Snapple Group’s route to market has strengthened considerably since 2005. Having acquired four major
independent bottlers in 2006 and 2007, we now control the manufacturing and distribution of about half of our total volume
via DSD and warehouse delivery channels.
11