Samsung 2001 Annual Report Download - page 38

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2. 1.8-inch TFT-LCD panel
High contrast, fast pixel response,
and 12-bit color are ideal for
video-savvy mobile phones.
1. 40-inch TFT-LCD panel for TVs
Sharper and more energy efficient than
plasma panels, ours is the industry’s first
to break the 30-inch barrier.
3. LCD driver IC chips
The industry’s first
40-micron-pitch chips handle
more channels in less space.
4. Smart card IC chips
Advanced 16-bit chips support
major operating systems with
ultrafast data encryption.
Memory Chips The industry faced an intensely difficult
year in 2001 as stagnant markets and overcapacity trig-
gered a sharp decline in memory prices that prompt-
ed many makers to sell below cost to maintain market
share. Our response was to reaffirm our performance
leadership with higher capacities and speeds as we
refocused on cost leadership, initiating a timely migra-
tion to 0.13-micron processing and the commission-
ing of a next-generation 300-mm wafer fab. These
efforts helped boost our share of the global DRAM mar-
ket from 23% to 27% as we continued to enhance our
position as the industry leader.
Despite the challenges, 2001 was a year of
many notable achievements. We signed a US$16 billion strategic technology and R&D alliance in March with Dell Computer
covering memory, TFT-LCD panels, monitors, and optical disc drives. In May, we unveiled the industry’s first modules
totally free of lead and halogen compounds. In September, we announced the industry’s first 576Mb Rambus DRAM fab-
ricated with a 0.12-micron process, bringing RDRAM virtually even with DDR SDRAM in terms of size and cost. We wrapped
up 2001 with a prestigious JEDEC Technical Recognition Award for our role in DDR SDRAM standardization in December.
We also took aim at the next major growth market by setting up Shanghai Samsung Semiconductor to sell semiconduc-
tors and TFT-LCD panels in China.
certification Sept 20 Twelve products win Good Design Mark 2001 (Japan) Sept 23 Samsung Nations Cup World Final 2000/2001 held in Madrid
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