Samsung 2001 Annual Report Download - page 35

Download and view the complete annual report

Please find page 35 of the 2001 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 71

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71

gy efficiency to our entire refrigerator lineup. These innovations were the result of a five-year R&D program that has
helped us cut noise by 5 dB and power consumption by up to 40%, producing 40 international patents in the process. While
our specialty refrigerators continued to gain market share with 36% of the Korean market, our side-by-side models were
capturing 8% of the global market, outselling the competition in 12 countries in 2001. We plan to nearly double that figure
to 20 in 2002 as we integrate style, functionality, and powerline networking features that will make our refrigerators cen-
tral players in our Home Vita networking solutions.
Microwave Ovens Our microwave ovens were the world’s best-selling brand for the second straight year
in 2001. Our industry leading 24% global market share was a result of our No. 1 performance in 25 countries, up from 20
in 2000. Some of the advances we cooked up during the year included a new wave-distribution system featuring three
antennas rather than one for more even cooking, a scratch-resistant ceramic enamel interior coating, and zero power con-
sumption when not in use. In 2002, we’ll continue to add models with convenience features like convection cooking and
enhanced integration with our Home Vita networking solutions as we keep innovating to stay at the top of the industry.
Washing Machines In 2001, our full-scale entry into the drum wash-
er category helped boost overall sales by 15%. Our advance into the high-end CIS market with slim-profile models featuring
designs, colors, and washing programs specifically geared to local tastes was one of the year’s notable successes. Our con-
tinued adoption of this local market customization strategy as well as the completion of production facilities in Mexico and
India will both play key roles in enhancing our global competitiveness in 2002 and beyond.
⇢
Industry’s first 0.12-micron 1Gb NAND flash memory debuts Sept 4 RE-IH700 invertor-controlled rice-cooking microwave ships Sept 4 50,000-line 33
5. SEW-S803J washing machine
Multiple colors and a slim 34-cm profile
make this machine a perfect fit with CIS
consumers and homes.
4. AS-S660 air conditioner
Three-stage filtration and a sleek 12.5 cm
profile bring refreshing style to any room.
54