Ryanair 2010 Annual Report Download - page 85
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83
primarily commissions received from products sold on Ryanair.com or linked websites, increased 46.9%, from
156.9 million in the 2009 fiscal year to 183.6 million in the 2010 fiscal year. The rate of increase in revenues
from Internet-related operations exceeded the increase in overall passengers booked, while the rate of increase
in the other categories grew at a slower rate than passenger bookings.
The following table sets forth the components of ancillary revenues earned by Ryanair and each
component expressed as a percentage of total ancillary revenues for each of the periods indicated:
Fiscal Year ended March 31,
2010 2009
(in millions of euro, except percentage data)
Non-flight Scheduled .................. 1463.6
69.9%
1425.8
71.2%
Car Rental ................................... 129.9
4.5%
132.2
5.4%
In-flight Sales.............................. 186.5
13.0%
183.2
13.9%
Internet-related............................ 183.6
12.6%
156.9
9.5%
Total............................................ 1663.6
100.0%
1598.1
100.0%
Operating Expenses. As a percentage of total revenues, Ryanair’s operating expenses decreased from
96.9% in the 2009 fiscal year to 86.5% in the 2010 fiscal year, reflecting a 28.9% reduction in fuel costs from
11,257.1 million in the 2009 fiscal year, to 1893.9 million in the 2010 fiscal year. In absolute terms, total
operating expenses decreased 9.2%, from 12,849.4 million in the 2009 fiscal year to 12,586.0 million in the
2010 fiscal year, principally as a result of the aforementioned decrease in fuel costs, which was partially offset
by incremental increases in certain operating expenses associated with the 13.5% increase in booked passenger
volumes and the 12.3% increase in the number of sectors flown. Maintenance expenses, aircraft rental expenses
and route charges increased as a percentage of total revenues, while staff, depreciation and amortization, fuel
and oil, airport and handling charges and marketing, distribution and other costs decreased. Total operating
expenses per ASM decreased by 20.1%, with the decrease reflecting, principally, the increase in passenger
capacity (as measured in ASMs) during the 2010 fiscal year and the impact of the lower fuel costs.