Porsche 2012 Annual Report Download - page 80

Value-enhancing factors
On the basis of the existing structures and pro-
cesses in connection with the investment in
Volkswagen AG, Porsche SE has gradually created
the organizational and material conditions for the
acquisition and management of new investments.
To this end, clearly defined criteria and a systematic
process have been established in order to identify
and examine future investment opportunities along
the automotive value chain. With the strategic
acquisition of long-term investments, Porsche SE’s
objective is to promote the development of these
investments thereby generating a sustainable in-
crease in the value of net assets. We also refer to
the subsection “Expansion of structures for invest-
ment management” in the section “Significant
events” and to the section “Forecast report and
outlook” in this management report.
This section presents the main non-financial
performance indicators of the Volkswagen group.
These value drivers help raise the value of this sig-
nificant investment held by Porsche SE in the long-
term. They include newly developed products, the
processes in the fields of research and develop-
ment, procurement, production, sales and market-
ing, and the environment. Above all, Volkswagen is
always aware of its responsibility towards its em-
ployees, the society and the environment. We also
report on new launches of the Porsche Holding
Stuttgart GmbH group up to its contribution to
Volkswagen AG in the subsection “Research and
development”.
Sustainability
Corporate social responsibility and
sustainability at the Volkswagen group
Volkswagen is unlike any other company thanks to
its corporate culture, which combines a modern
understanding of responsibility and sustainability
with the traditional values of running a business. As
a global company, Volkswagen’s worldwide com-
mitment and corporate giving policy support social
projects and help those in need. At the same time, it
integrates this concept with a modern vision that is
focused on strategically anchoring corporate social
responsibility (CSR) and sustainability in the value
chain. The challenges of the 21st century, particu-
larly resource and climate conservation as well as
fairness within and between generations, are re-
flected in the vision of responsibility and sustainabil-
ity. Sustainability requires a commitment to balanc-
ing economic, ecological and social dimensions.
The CSR concept is aimed at ensuring that the
Volkswagen group avoids risks at every step along
the value chain, identifies opportunities for devel-
opment early on and improves its reputation. CSR
therefore makes a necessary contribution to in-
creasing the value of the company and safeguard-
ing it in the long-term.
Sustainability management
The board of management of the Volkswagen group
is also the supreme sustainability board in the com-
pany. It receives regular updates from the Group
CSR & Sustainability steering group about the is-
sues of responsibility and sustainability. Senior
executives from central board of management busi-
ness areas, the group works council and represent-
atives of the brands and regions are members of
this steering group. It resolves the sustainability
strategy, which aims to help the group achieve its
goal of becoming the most sustainable automaker
in the world in 2018.
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Group management report
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