Porsche 2012 Annual Report Download - page 47

Business development of
the Volkswagen group
Unit sales
In the period from 1 January to 31 December 2012,
the Volkswagen group sold a total of 9,344,559
vehicles. Sales are therefore 11.8 percent higher
than in the comparative prior-year period. 4,849,824
of the vehicles sold around the globe in this period
were from the Volkswagen passenger car brand
(prior year: 4,450,270 out of a total of 8,361,294
vehicles sold). There was strong demand in particu-
lar for the Touareg, Tiguan, Golf Cabriolet and Fox
models, as well as for the US version of the Passat.
The new Golf, up! and Beetle models also met with
a positive market reception.
The Audi brand sold 1,298,778 vehicles in the
period from 1 January to 31 December 2012 (prior
year: 1,543,497 vehicles); furthermore, the Chinese
joint venture FAW-Volkswagen sold around 329
thousand additional Audi vehicles. The Audi A6,
Audi A5 Sportback, Audi A8, Audi Q5 and Audi Q7
models were the main growth drivers. The new Audi
A1 Sportback and Audi Q3 models were also highly
popular. The figures for the Lamborghini brand are
included in the key figures for the Audi brand.
The ŠKODA brand sold 726,576 vehicles in the
reporting period, an increase of 5.2 percent on the
prior year. Growth in demand was particularly high
for the Citigo and Yeti models, as well as for the
Rapid in India.
In the fiscal year 2012, unit sales of the SEAT
brand came to 429,445 vehicles (up 18.8 percent).
This includes the Q3 manufactured for Audi.
The Bentley brand sold 9,186 vehicles in the
first half of 2012 (up 24.1 percent). The Continental
GT and Mulsanne were particularly successful.
The figures for the Porsche brand were included
for the first time in the data for the Volkswagen
group from August to December 2012. The brand
recorded unit sales of 61,726 vehicles.
From 1 January to 31 December 2012,
Volkswagen commercial vehicles sold 437,174
vehicles, a year-on-year decrease of 0.8 percent.
The Amarok was particularly popular, while demand
for the Crafter and Multivan/Transporter series also
increased. Scania brand unit sales were down 15.9
percent in the reporting period to 67,401 vehicles.
Between January and December 2012, the MAN
brand sold 134,241 vehicles.
The Chinese joint venture entities contributed a
total of 2,608,896 vehicles to unit sales (up 18.5
percent). The elimination of intercompany deliveries
within the Volkswagen group accounts for
1,278,688 vehicles.
Regional differences
Over the period from 1 January to 31 December
2012, the Volkswagen group sold 4,179,349 vehi-
cles in the Europe/Other markets region, 2.8 up on
the level of the corresponding prior-year period in
which 4,065,952 vehicles were sold. In the North
American market, unit sales of 896,171 thousand
vehicles by the group were 32.2 percent above the
prior-year figure. Unit sales in South America in-
creased by 13.9 percent in comparison to the prior
year, coming to 1,074,633 vehicles. In the Asia-
Pacific region, demand for the group’s models re-
mained consistently high. Including the joint ven-
tures in China, the Volkswagen group sold
3,194,406 vehicles over the period from 1 January
to 31 December 2012, up 19.5 percent on fiscal
year 2011.
Production
The Volkswagen group produced 9,255,384 vehicles
over the period from 1 January to 31 December
2012, after 8,494,280 vehicles in the prior year.
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