Porsche 2012 Annual Report Download - page 149

The prior year’s record figure was exceeded by
11.2 percent. With the exception of the SEAT brand,
which was hit particularly hard by the difficult mar-
ket conditions in Western Europe, and Bugatti, all
group brands surpassed their prior-year sales fig-
ures. Volkswagen Passenger Cars, Audi, ŠKODA
and Volkswagen Commercial Vehicles all recorded
their best ever delivery figures. Bentley and Lam-
borghini also registered strong growth rates. De-
mand for Volkswagen group models was higher
than in the prior-year period in virtually all markets
outside Western Europe. The demand trends for
group models in the individual markets are de-
scribed in the following sections.
Deliveries in Europe/Remaining markets
The overall market slowdown in Western Europe in
2012 resulted in the Volkswagen group’s deliveries
to customers in this region declining year-on-year.
Volkswagen group’s sales figures were down on the
prior year in all major markets here, apart from
Germany and the United Kingdom. Vehicles sold in
Western Europe accounted for 33.3 percent (prior
year: 38.4 percent) of the group’s total delivery
volumes. Except for SEAT, all volume brands sold
more vehicles in the reporting period than in the
prior year. The Tiguan, Audi A6, ŠKODA Roomster,
ŠKODA Yeti, SEAT Alhambra, Amarok and Crafter
models all registered positive growth rates. The
new up!, Beetle, Golf Cabriolet, Audi Q3, ŠKODA
Citigo and SEAT Mii models were also very popular.
The Volkswagen group’s share of the overall pas-
senger car market in Western Europe rose to 24.4
percent (23.0 percent). The Volkswagen group’s
sales figures in Central and Eastern Europe sur-
passed the prior-year level by 17.6 percent. The
Volkswagen group recorded the highest growth
rates in Russia (+38.8 percent) and the Ukraine
(+29.6 percent). The Polo Sedan, Tiguan, Passat,
CC, Touareg, the Audi A3, A6 and Q7, the ŠKODA
Octavia and all Volkswagen Commercial Vehicles
models experienced higher demand in Central and
Eastern Europe than in the prior year. The new
Jetta, Audi Q3 and ŠKODA Citigo models were also
very popular. The Volkswagen group’s deliveries in
the South African market increased by 10.0 per-
cent. The Volkswagen group’s entry-level models
were particularly sought-after. The group’s market
share of 22.7 percent remained unchanged. De-
mand for group vehicles in the Middle East region
grew by 17.6 percent compared with the prior year.
Deliveries in Germany
Group deliveries to customers in the German
market increased by 1.9 percent in the fiscal year
2012 compared with the prior year. By contrast,
the overall passenger car market volume declined
by 2.9 percent. The Tiguan, CC, Touareg, Audi A1,
Audi A6, ŠKODA Roomster, ŠKODA Yeti, SEAT
Ibiza, SEAT Leon and Crafter models experienced
145