Porsche 2011 Annual Report Download - page 50

The following statements on sales, produc-
tion, financial services and employees only take into
consideration operating developments at the Porsche
Zwischenholding GmbH group, comprising Porsche
AG and its subsidiaries, and at the Volkswagen group.
They do not take into account the connection to the
Porsche SE group (Porsche SE and its subsidiaries).
Considerable increase in sales at significant
investments
The Porsche Zwischenholding GmbH group
increased its unit sales – in comparison to the period
from 1 January to 31 December 2010 – by 21.3
percent to 116,978 vehicles in the fiscal year 2011.
This strong growth underscores the great market
success of the new Cayenne and the Panamera, as
sales of the 911 and Boxster/Cayman sports car
model series decreased due to the product life cycle.
The Cayenne sporty off-roader achieved total
sales of 59,873 units in the reporting period. This
corresponds to growth of 48.8 percent in comparison
to the prior year. Sales of the new Cayenne genera-
tion break down into 21,698 vehicles with six-cylinder
gasoline engines, 4,236 vehicles with hybrid drive
and 16,417 vehicles with diesel engines. The Cay-
enne with eight-cylinder engines accounted for
17,522 vehicles. In the fiscal year, Porsche sold
28,218 Panameras, an increase of 20.2 percent on
the comparable prior-year period. The six-cylinder
model accounted for 19,392 vehicles, 3,498 of these
had a diesel engine and 952 were hybrid models. The
eight-cylinder model accounted for 8,826 units.
Sales of the 911 model series were ad-
versely affected by the model change which began in
December 2011. Sales of the model series de-
creased by 13.7 percent to 17,607 vehicles in the
fiscal year 2011. Sales of the Boxster model series,
including the Cayman models, decreased by 8.6
percent to 11,280 units. Of these, 6,092 vehicles
were Boxsters and 5,188 Caymans. The market
launch of the new Boxster generation will kick off in
April 2012.
The Volkswagen group also increased its unit
sales. 4,450,270 of the 8,361,294 vehicles sold
around the globe in the period until 31 December
2011 were from the Volkswagen passenger car brand
(prior year: 3,862,632 out of a total of 7,278,440
vehicles sold). There was particularly strong demand
for the Golf, Polo, Tiguan, Touareg, Jetta, Passat
Variant, Touran and Sharan models. The up!, the new
Golf Cabriolet and the new Beetle were well received
in the market.
The Audi brand achieved sales of 1,543,497
vehicles in the period from 1 January to 31 December
2011 (prior year: 1,321,063 vehicles). The Audi A1,
Audi A6, Audi A8 and the Audi A7 Sportback model
series reported the highest growth rates. The re-
newed increase in demand for Audi Q5 and Audi Q7
SUV models also had a positive impact. Audi’s sales
figures include the numbers for the Lamborghini brand.
The ŠKODA brand sold 690,350 vehicles in the re-
porting period, an increase of 18.1 percent on the
prior year. All of the brand’s model series contributed
to this success. The Fabia, Octavia, Yeti and Superb
models were in particularly high demand. In the fiscal
year 2011, unit sales of the SEAT brand came to
361,518 vehicles (up 3.6 percent). Unit sales of the
Bentley brand increased by 54.1 percent to 7,402
vehicles over this period. The Continental GT and
Mulsanne saw the highest growth. The Chinese joint
venture entities boosted unit sales by 2,200,715
vehicles (prior year: 1,871,336 units).
Over the period from 1 January to 31 De-
cember 2011, Volkswagen commercial vehicles sold
440,556 units (up 26.1 percent). Scania’s unit sales
came to 80,108 vehicles, which is equivalent to an
increase of 25.7 percent in comparison to the prior
year.
On 9 November 2011, Volkswagen increased
its share in MAN SE to 55.9 percent of the voting
rights and 53.71 percent of the share capital. MAN
has therefore been consolidated as a further brand in
the Volkswagen group since this date. In the period
from 9 November to 31 December 2011, MAN sold
24,750 vehicles.
GROUP MANAGEMENT REPORT50