Porsche 2011 Annual Report Download - page 135

economic problems in these countries. In the individ-
ual model series, the Cayenne took the lead with
1,477 units. The second strongest model series was
the new Panamera, with 451 vehicles delivered. In an
advanced state of their life cycles, the rear- and mid-
engined model series were not quite able to match
prior-year figures. A total of 198 vehicles of the 911
model series, and 118 units of the Boxster and Cay-
man were delivered.
Swiss and Austria: growth in the heart of Europe
Porsche Switzerland made 1,801 deliveries
to customers, an increase of 18 percent on the prior
year. The Cayenne was particularly popular: the new
generation of the sporty off-roader accounted for 836
units. But the other model series also saw increases.
Despite the model change, more units of the 911 and
Boxster/Cayman were delivered in comparison to the
prior year (3 percent and 8 percent respectively). With
284 vehicles delivered, the Panamera matched its
prior-year result exactly.
In Austria, 929 vehicles were delivered to cus-
tomers, an increase of 17 percent on the prior-year
figure (792 vehicles). Deliveries of the Cayenne saw a
rise of 135 units to 487 vehicles. Despite the introduc-
tion of the new model, the number of 911s delivered
was 203, almost matching the prior-year result.
Belgium/Netherlands/Luxembourg:
high demand
With deliveries of 1,241 units of the Cayenne
and 676 of the Panamera, Porsche's four-door sports
cars significantly increased their market share. A
large share of this success was due to the Cayenne
Diesel, which plays an important role in western Euro-
pe, and to the Panamera Diesel, which was introduced
at the end of the reporting year. With very low inven-
tories, the Benelux markets are also ideally prepared
for the market launch of the new sports cars.
The total number of vehicles delivered to cus-
tomers in Belgium rose by 28 percent on the prior
year to 1,427 units. In the Netherlands, Porsche also
saw significant growth to 929 units (up 11 percent).
The number of vehicles delivered to customers in
Luxembourg came to 260 (up 16 percent).
Northern Europe: stable growth through network
expansion
Thanks to the expansion of the dealership
network, which is making good progress, deliveries to
customers came to 1,388 units in the reporting pe-
riod, corresponding to an 11 percent increase on the
prior year. This is also attributable to the success of
the Cayenne model series, which notched up 743
deliveries, up 37 percent on the prior-year result. 311
units of the Panamera model series were delivered,
an increase of 2 percent. Due to the generation chan-
ge initiated for the sports cars, these figures were 19
percent down on the prior-year level.
Southern and eastern Europe: a mixed picture
Thanks to the Ukraine, Poland and Turkey,
which are continuing to grow, 3,440 units were deliv-
ered in a heterogeneous market environment. This is
a significant increase of 17 percent on the prior year.
Growth was driven by the Cayenne model series,
which achieved deliveries of 2,041 units, up 24 per-
cent on the already strong prior year. The other mo-
del series also contributed to the very positive result.
With 932 deliveries, the Panamera surpassed its
prior-year result by 167 units. The 911 and Box-
ster/Cayman sports cars accounted for 467 units in
total, almost matching the prior-year level. Thanks to
the addition of Georgia and a change of investor in
Greece, the sales network was expanded to encom-
pass 23 markets.
Russia: considerable growth thanks to front-
engined sports cars
The reporting year saw the celebrations for
10 years of Porsche in Russia. It was fitting that
Porsche in Russia was able to increase deliveries by
40 percent to 2,202 units in its anniversary year. The
strongest model series was again the Cayenne, with
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