Porsche 2004 Annual Report Download - page 69
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65
The Museum suggests a sincere desire to
establish a dialog with the public. Its design
and function embody the company’s guiding
principles and strengths and those of the
Porsche brand. In conjunction with the main
plant and the Porsche Center, it will act as the
company’s architectural calling card.
The Museum is to be a restrained but confident
design that communicates the company’s self-
awareness in visual terms. Visitors or those who
walk or drive past every day will identify it as
evidence of corporate culture in architecture.