Porsche 2004 Annual Report Download - page 56

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Porsche Consulting celebrates its Tenth Anniversary
The review year was also the tenth year of Porsche Consulting
GmbH’s activities. From its headquarters in Bietigheim-Bissingen,
this consulting company has in the meantime developed in a most
impressive way; it now has a staff of 105 and is among the 25 leading
consulting companies in Germany. During this ten-year period its
turnover has gone up more than ten times over, and rose again in
the past fiscal year, by 20.7 percent to 23.5 million Euro, of which
70 percent were obtained from work on behalf of external customers.
Porsche Consulting was established following Porsche AG’s own
successful restructuring rather more than ten years ago, when the
company was obliged to overcome the most severe crisis in its
history. At that time, the Porsche Executive Board invited leading
Japanese advisers to Zuffenhausen with a view to achieving a sig-
nificant improvement in efficiency, productivity and production
flexibility within a very short time, by applying ‘kaizen’ methods.
The know-how and experience which the automobile manufacturer
acquired during this turnaround process and the introduction of lean
production methods has been passed on by Porsche since 1994 to
other companies. The most important principle is for simple, tailor-
made solutions, especially those relating to process optimization,
to be arrived at by consultation with the client. These solutions must
take immediate effect, be suitable for implementation at reasonable
cost and call for no additional investment.
Porsche Consulting’s advisory teams are formed on an interdisci-
plinary basis from engineers, commercial specialists, technicians
and industrial forepersons with extensive practical experience.
They work our solutions on the spot with their clients, taking the
complete added-value chain from development through purchasing
and production to sales and distribution into account.
Porsche Consulting has already advised more than 300 companies
within Germany and abroad. Its regular clients include in particular
mechanical and electrical engineering companies and others from
the food production, construction, furniture and domestic appliance
industries. In commerce and the financial service area too, a number
of projects have already been carried out successfully.
Among the program of services offered by Porsche Consulting is
the Porsche Academy. By means of open and individual seminars,
it offers customized qualification enhancement for managerial staff
and others, and organizes benchmark seminars in Japan, Europe
and the USA with the aim of scrutinizing the practices adopted by
especially successful companies.
MHP is the IT Expert in the Automobile Market
Another Porsche subsidiary active on the services scene is Mieschke
Hofmann und Partner, Gesellschaft für Management- und IT-Bera-
tung mbH (MHP). Established in 1996, it is among the most success-
ful German process and IT consulting companies, with particular
Services52
Porsche has increased the user benefit of its credit cards. Customers
can now choose between two offers, each with a different range of services.