Polaris 2015 Annual Report Download - page 54

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average per unit sales price for the Global Adjacent Markets segment in 2015 decreased eight percent
compared to 2014 due primarily to currency pressures.
Global Adjacent Markets sales, increased 24 percent to $319.9 million for 2014 compared to 2013. The
increase in sales over the comparable prior year is due to the inclusion of Aixam in our consolidated financial
statements for the full year in 2014, versus eight months in 2013, since it was acquired in April 2013. Also,
GEM experienced an increase in sales during 2014 compared to 2013
Sales by geographic region were as follows:
For the Years Ended December 31,
Percent of Percent of Percent Change Percent of Percent Change
($ in millions) 2015 Total Sales 2014 Total Sales 2015 vs. 2014 2013 Total Sales 2014 vs. 2013
United States ..... $3,689.0 78% $3,339.9 75% 10% $2,721.3 72% 23%
Canada ......... 378.7 8% 454.6 10% (17)% 463.3 12% (2)%
Other foreign
countries ...... 651.6 14% 685.1 15% (5)% 592.5 16% 16%
Total sales ....... $4,719.3 100% $4,479.6 100% 5% $3,777.1 100% 19%
Significant regional trends were as follows:
United States:
Sales in the United States for 2015 increased ten percent compared to 2014, primarily resulting from higher
shipments in motorcycles and related PG&A. The United States represented 78 percent, 75 percent and
72 percent of total company sales in 2015, 2014 and 2013, respectively. Sales in the United States for 2014
increased 23 percent compared to 2013, primarily resulting from higher shipments in all product lines and
related PG&A, improved pricing and higher sales of higher priced side-by-side vehicles.
Canada:
Canadian sales decreased 17 percent in 2015 compared to 2014. Negative currency rate movement was the
primary contributor for the decrease in 2015, which had an unfavorable 14 percent impact on sales for 2015
compared to 2014, along with a slower retail environment, particularly in the oil and gas producing regions.
Sales in Canada represented eight percent, ten percent and 12 percent of total company sales in 2015, 2014
and 2013, respectively. Canadian sales decreased two percent in 2014 compared to 2013. Negative currency
rate movement was the primary contributor for the decrease, which had an unfavorable seven percent impact
on sales for 2014 compared to 2013, partially offset by sales of higher priced side-by-side vehicles and
motorcycles.
Other Foreign Countries:
Sales in other foreign countries, primarily in Europe, decreased five percent for 2015 compared to 2014. The
decrease was primarily driven by negative currency rate movements, which had an unfavorable 15 percentage
point impact on sales for 2015 compared to 2014, as well as decreased sales of side-by-side vehicles,
snowmobiles, and Global Adjacent Markets vehicles, partially offset by increased sales of motorcycles. The
decrease in snowmobile sales was primarily due to poor economic conditions in Russia. Sales in other foreign
countries, primarily in Europe, increased 16 percent for 2014 compared to 2013. The increase was primarily
driven by increased sales of side-by-side vehicles and motorcycles, as well as the acquisition of Aixam in April
2013. This increase was partially offset by currency rate movements, which had an unfavorable two percent
impact on sales for 2014 compared to 2013.
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