Polaris 2015 Annual Report Download - page 13
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Please find page 13 of the 2015 Polaris annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2015 POLARIS INDUSTRIES INC. ANNUAL REPORT 11
>> Our first entry into the
rec utility SxS category
includes the Polaris
GENERAL 1000 EPS Deluxe
>> The RANGER XP 900EPS
Northstar Edition, one of four
new packages with factory-
installed accessories
>> Our single-seat, ride-in
ORV category includes
four models, such as this
Polaris ACE 900SP, that
are bringing us incremental
new customers
>> Bring our best to another
industrycategory
We stayed true to our legacy of listening
to our consumers and bringing a product
to market that exceeds their expectations
with the launch of the side-by-side (SxS)
Polaris GENERAL. It’s a cross between a
RZR and aRANGER, the best-selling side-
by-sides in the industry. The GENERAL
can tackle the trails, as well as tough jobs.
Itwasdesigned for multi-acre homeowners,
who told us they wanted a single vehicle
purpose built for both work and play. Initial
consumer interest has been extremely high
in this 30,000-plus-unit North American
marketcategory.
>> Gain market share against
unprecedented competition
Despite a significant increase in new
competitor products in2015, we gained
market share for the ninth consecutive year.
We continue to have the biggest ORV product
portfolio, with vehicles targeted to specific
customer needs, keeping us the go-to brand
for both work and recreation customers.
>> Increase customers new to the
ORVmarket
Our customized package vehicles—featuring
unique factory-installed accessories to meet
specific consumer needs—are bringing
us additional new customers. Owners like
that they don’t have to choose and install
the accessories they need for hunting or
mud riding. We introduced the concept with
five packages in2014 and added four more
in2015: acamouflage version of our original
RANGER hunting package, a RANGER
trail edition ideal for ranchers, a RZR rock
crawler and apremium RZR package with
Foxshocks.
Easy-riding Polaris ACE was a contributor
in attracting customers who’ve never owned
an ORV. Its patented design is especially
attractive to women and men in their 50s,
many of whom were dirt bike riders, but
want a more comfortable and confident ride
as they get older.