Polaris 2015 Annual Report Download - page 15
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Please find page 15 of the 2015 Polaris annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2015 POLARIS INDUSTRIES INC. ANNUAL REPORT 13
The proof of our success
isinthe numbers:
>> 2015 Motorcycle sales were up
67percent (including Slingshot
andPG&A).
>> Indian and Victory are now ranked
No. 2 and No. 3, respectively, in the
NorthAmerican 900+cc category.
>> Indian Scout was the largest market
share gainer in the mid-size North
American market in2015.
>> Open the throttle on Indian
We’re leveraging the beloved brand’s
popularity with more of everything that drives
sales—new models, dealers, accessories,
apparel, partnerships andevents.
>> Improve operations to meet demand
We corrected the issue with the paint
system at our Spirit Lake, Iowa motorcycle
factory and acquired a 51,000-square-foot
paint facility in Spearfish, South Dakota
to ensure we can capture all the growth
movingforward.
>> Continue introducing new categories
toattract new riders
Indian Scout was our first entry into the
Here’s how we’ll continue to gain market share:
mid-size category, and in2015 we entered
another new category, electric motorcycles,
with the Victory EmpulseTT. Our acquisition
of Brammo’s electric motorcycle business
gave us a head start in the market.
Our strategy in the electric market is similar
to the Tesla Motors® model, where green
ison par with performance. Our positioning
was reinforced at motorcycling’s oldest and
most thrilling road race, the Isle of Man
Tourist Trophy (TT) event. A Victory racing
bike built on the Empulse platform took third
in the Zero (zero emissions) category. Our
street-legal Empulse is built on that same
race bike platform.
>> We paired two
classic brands in
our Jack Daniel’s
Limited Edition
Indian Chief
>> Our marketing strategy
includes movie
placements, including
“Daddy’s Home”
withMark Wahlberg
>> Our Motorcycle business
has the highest three-year
PG&A growth rate of any
Polaris business, with even
greater growth potential as
we build out our offerings
>> Victory EmpulseTT,
our first electric
motorcycle