Polaris 2015 Annual Report Download - page 15

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2015 POLARIS INDUSTRIES INC. ANNUAL REPORT 13
The proof of our success
isinthe numbers:
>> 2015 Motorcycle sales were up
67percent (including Slingshot
andPG&A).
>> Indian and Victory are now ranked
No. 2 and No. 3, respectively, in the
NorthAmerican 900+cc category.
>> Indian Scout was the largest market
share gainer in the mid-size North
American market in2015.
>> Open the throttle on Indian
We’re leveraging the beloved brand’s
popularity with more of everything that drives
sales—new models, dealers, accessories,
apparel, partnerships andevents.
>> Improve operations to meet demand
We corrected the issue with the paint
system at our Spirit Lake, Iowa motorcycle
factory and acquired a 51,000-square-foot
paint facility in Spearfish, South Dakota
to ensure we can capture all the growth
movingforward.
>> Continue introducing new categories
toattract new riders
Indian Scout was our first entry into the
Here’s how we’ll continue to gain market share:
mid-size category, and in2015 we entered
another new category, electric motorcycles,
with the Victory EmpulseTT. Our acquisition
of Brammo’s electric motorcycle business
gave us a head start in the market.
Our strategy in the electric market is similar
to the Tesla Motors® model, where green
ison par with performance. Our positioning
was reinforced at motorcycling’s oldest and
most thrilling road race, the Isle of Man
Tourist Trophy (TT) event. A Victory racing
bike built on the Empulse platform took third
in the Zero (zero emissions) category. Our
street-legal Empulse is built on that same
race bike platform.
>> We paired two
classic brands in
our Jack Daniel’s
Limited Edition
Indian Chief
>> Our marketing strategy
includes movie
placements, including
“Daddy’s Home”
withMark Wahlberg
>> Our Motorcycle business
has the highest three-year
PG&A growth rate of any
Polaris business, with even
greater growth potential as
we build out our offerings
>> Victory EmpulseTT,
our first electric
motorcycle