Polaris 2015 Annual Report Download - page 17

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2015 POLARIS INDUSTRIES INC. ANNUAL REPORT 15
To build Slingshot into a global moto-roadster business, we’re:
>> Increasing awareness
We were able to beat our revenue projection
despite having less than 15percent awareness
among our core Motorcycle and Powersports
communities. So we’re spreading the word in
numerous ways, such as increasing our event
presence. In2015, we sponsored our first-
ever Owners’ Ride at Sturgis, where 700,000+
motorcyclists couldn’t miss the line of sleek
Slingshots hugging the curves. We’re also
leveraging social media, aswellas traditional
media, to both grow our awareness and build
the Slingshot lifestyle.
>> Expanding our global footprint
We entered Europe, the Middle East and
Mexico in late 2015, gaining traction
immediately. In2016, we’ll accelerate our
growth in those regions and expand into
Asia Pacific, so we expect Slingshot to
contribute significantly to International
Motorcycle sales in2016.
>> Expanding PG&A
As with all Powersports brands, the lifestyle
and versatility are as important as the
vehicle. In2015, we began building our
Parts, Garments and Accessories (PG&A) line
by adding high-quality apparel and branded
merchandise. As we continue to research
Slingshot owners’ needs, we’ll add even more
high-demand PG&A oerings.
>> SlingshotSL
>> In2015 we introduced a third
vehicle: the SlingshotSL
Limited Edition in Pearl Black
>> Dealers must be 100percent sales
and service trained to be included in
the Slingshot network