Pitney Bowes 2005 Annual Report Download - page 18

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Can you see door-to-door sales
without a sales force?
Can you see the mailstream?
Kenko Kazoku
The practice of herbal medicine in Japan
predates even the arrival of Buddhism.
Today, the country has the highest per
capita consumption of herbal remedies in
the world. The Japanese company Kenko
Kazoku built its phenomenal success on
this ancient tradition, aided by a distinctly
modern innovation: targeted marketing
that delivers samples of its products
directly to consumers.
Kenko Kazoku, literally “healthy family,”
specializes in black vinegar, garlic and
other organic restoratives in tablet form,
made from produce grown on the farms of
southern Japan. Although Kenko Kazoku
uses other forms of advertising, the
company says only mail gives it the
opportunity to allow the customer to use
the products and begin to appreciate
their value.
A fleet of advanced inserters from Pitney
Bowes has helped Kenko Kazoku extend
its marketing reach with remarkable
results. Revenues grew 40 percent last
year. And what began as a family business
has become the fifth largest player in a
highly competitive market — without ever
leaving the farm.
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