Pentax 2010 Annual Report Download - page 6

(1) Personnel Training and Diversification
Hoya employs over 34,000 people worldwide, and we believe that the diverse skills and capabilities of this work force are
indispensible to the Company’s progress and success. In order to effectively address and overcome the multitude of
national borders and social customs that exist in the markets Hoya serves, we need to take the maximum advantage of
our employees’ diverse capabilities. To this end, we have introduced a fair and transparent personnel structure which
hires, trains and rewards employees based on their contributions, regardless of their age, nationality, sex or ethnic
background. We also are developing a thorough training structure to ensure that each employee can realize their full
potential.
(2) Improvements to IT Infrastructure
Hoya has a long track record of using technology to help enhance productivity, but a careful survey of our global
operations indicates that there is still room for improvement and further rationalization in each of the Company’s
business segments. One measure that can help improve efficiency is to develop an integrated, global IT infrastructure
for the Hoya Group. This IT infrastructure will be indispensible in the coming years, as the volume of information and the
speed at which it flows continue to increase. By doing so, we can enhance the value of Hoya products and make them
even more cost competitive.
(3) Market-Driven Business Expansion
In the past, Hoya has developed products from a technician’s perspective, focusing on the technology. Because the
quality of the technology has been such a defining factor in the electronics industry, manufacturers could usually be
sure of achieving customer satisfaction, simply by developing and delivering the most advanced technology. Hoya has
succeeded in building several strong businesses by following this technology-driven course. However, with the purchase
of the Pentax business, Hoya advanced into a realm of business that is much more market-driven. The Company’s
business portfolio now encompasses millions of customers, with very diverse needs. Our clients now range from
individual consumers to hospitals to major product manufacturers, and the importance of direct sales and marketing
efforts has greatly increased. In order to make further progress with our current portfolio of businesses, we may need to
adopt a much more market-driven approach. This is true not only of the Pentax division; further expansion in Hoya’s eye
care business will also require such an approach. Therefore, we are making efforts to enhance research into market
needs, track the efforts of rival manufacturers and thus remain abreast of trends in what customers value, using this
information to create a global product development roadmap and marketing strategy that can best satisfy their needs.
(4) Accelerated Advance into Emerging Markets
If Hoya adopts a market-driven focus, then we cannot ignore the fact that emerging economies are making a major
contribution to global demand growth. For that reason, we are placing top priority on addressing and developing these
emerging markets.
(5) Efforts to Enhance Customer Satisfaction
A market-driven approach to business expansion is based on determining where value lies for the customer, and finding
a way to deliver that value. Therefore, it is essential that Hoya develops a clear awareness of and dedication to customer
5