Pentax 2010 Annual Report Download - page 33

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structural reforms, implemented in the previous fiscal year, and other factors. As a result, net
sales in Japan totaled ¥240,187 million and operating income came to ¥18,057 million,
representing lower sales but higher earnings year on year.
In America, despite signs of a recovery in certain areas of the economy, the overall stagnation
continued and consumer sentiment remained cool, resulting in lower sales and earnings in the
major divisions. As a result, net sales in North America totaled ¥49,264 million and operating
income came to ¥391 million, representing both lower sales and lower earnings year on year.
In Europe, the Vision Care Division recorded a decline in sales due to factors such as the
strong yen, but achieved higher profits thanks to cost reduction efforts. The Pentax Division saw
sales fall due to a significant drop in the digital camera market, but earnings increased as cost
reductions resulting from structural reforms implemented in the previous fiscal year took effect.
As a result, net sales in Europe totaled ¥82,693 million and operating income came to ¥6,708
million, representing lower sales but higher earnings year on year.
In Asia, the Electro-Optics Division recorded a drop in both sales and earnings due to the
impact of the strong yen and declining product prices. Meanwhile the Vision Care Division saw
both sales and earnings climb thanks to growth in volume of value-added products, but the
increase was not enough to offset the decline in the Electro-Optics Division. As a result, net
sales in Asia totaled ¥41,379 million and operating income came to ¥34,133 million, both lower
year on year.
Sales by Region(Based on the office location)
Sales Growth and Profitability of Main Business Segments (Fiscal Year Ended March 31 2010,(compared
with the previous fiscal year))
32