Pentax 2010 Annual Report Download - page 10

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Share of net sales Net Sales Operating Income /
Operating Margin
The Pentax business leverages its optics and precision processing technologies to develop and
sell a broad selection of products, including medical devices, digital cameras, lens units for
digital cameras, and Small-size Lenses. In the medical devices market, the division is focusing
on endoscopes with the expectation that medical care will progress and the market will grow in
the long-term. In cameras, the Company is working to develop unique products based around
the globally recognized PENTAX brand.
HOYA Annual Report 2010
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