Pentax 2010 Annual Report Download - page 22

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Outlook for Fiscal 2011
The market for IOLs is projected to see significant growth going forward. In fiscal 2011, Hoya will enhance and expand
sales of existing products, including refined versions of the iSert™ pre-loaded delivery system. The Company will also
accelerate development of premium IOLs for which growth is anticipated, including toric IOLs and multifocal IOLs. With
regard to sales, following the entry into the North American market in 2009 that launched full-fledged global development,
Hoya will work to increase its market share in developed countries while opening up markets mainly for high-end
products in China, India and other emerging economies in order to capture global market share. In line with this global
expansion, the Company will also work to educate ophthalmologists around the world about the Hoya brand.
In cataract surgery, artificial IOLs are introduced to the eye through an
incision of just a few millimeters. The smaller the incision size, the quicker
the healing and the lower the risk of infection. Hoya's iMics1™, launched in
Japan in 2009, is a revolutionary IOL that uses a proprietary loop design and
dedicated insertion tool to enable insertion through an incision size as small
as1.8 mm. Following the highly successful Japan launch, Hoys plans to roll out the product in the United States,
Europe and Asia.
HOYA Annual Report 2010
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