Nissan 2014 Annual Report Download - page 25

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600
300
900
1,200
1,500
0
201420132012
676
+2.4%
780
+15.4%
660
600
300
900
1,200
1,500
0
201420132012
959 879
-8.5%
1,040
+18.4%
* After adjustment of CV spin off
2,000
1,000
3,000
4,000
5,000
6,000
0
20142013
5,188
719
1,266
1,648
(1,285)
676
879
5,650
+8.9%
640
1,430
1,760
(1,370)
780
1,040
-11.0%
+17.6%*
+6.8%
+15.4%
+18.4%
Europe
In Europe, including Russia, Nissan’s sales rose 2.4% to 676,000 units, compared with a 1.8% rise in the
overall market. Nissan’s market share was steady at 3.9%.
Other markets
Our sales in other markets declined by 8.5% to 879,000 units. In Asia and Oceania sales declined 17.8%,
to 363,000 units. Latin America fell 16.1% to 186,000 units. These reductions were partly offset by a
22.5% increase in the Middle East to 226,000 units.
Nevertheless, Nissan enjoyed the first signs of success in other emerging markets. In India, we
began selling the all-new Datsun GO, and consumers are reacting positively to the new Terrano.
Qashqai
Datsun GO
For fiscal 2014, Nissan anticipates total industry volumes will rise by 1.6% to 84.42 million units. In that
period, we expect Nissan to improve significantly with retail volumes reaching 5.65 million units. This
would equate to a record global market share of 6.7%.
In Japan, we expect continued pressure on consumers due to the recent consumption tax increase.
This will be more than offset by sales growth in China, North America and in Europe. We also forecast
improvement in other markets, which were depressed through all of fiscal 2013.
We will launch 10 new vehicles over the coming 12 months. These include the new Murano in the
U.S., a number of all-new Datsun vehicles in India, Russia, Indonesia and South Africa and the new zero-
emissions e-NV200 in Japan and Europe. The ongoing product offensive will also feature an all-new
global pick-up truck NP300 Navara and the long-wheel-base variants of the Infiniti Q50 and QX50 in
China.
(All figures are based on forecasts as of May 12, 2014.)
FISCAL 2014 SALES OUTLOOK
(Forecast)
(Forecast)
(FY)
(FY)
Retail Sales in Europe
Retail Sales in Other Markets
(Units: thousands)
(Units: thousands)
(Forecast)
(FY)
Fiscal 2014 Sales Outlook
(Units: thousands)
Japan
China
North America
(U.S.+6.6%)
Europe
Other Markets
24
NISSAN MOTOR CORPORATION ANNUAL REPORT 2014
PERFORMANCE
CONTENTS
CORPORATE FACE TIME
CEO MESSAGE
EXECUTIVE PROFILE
NISSAN POWER 88
CORPORATE GOVERNANCE