Nissan 2014 Annual Report Download - page 24

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6,000
8,000
4,000
2,000
0
6.0
8.0
4.0
2.0
0
2009200820072005 2006 2014201320122010 2011
3,569 3,483 3,770 3,411 3,515 4,185 4,845 4,914 5,188 5,650
5.6 5.4 5.4 5.5 5.5 5.8 6.4 6.2 6.2 6.7
600
300
900
1,200
1,500
0
201420132012
719
+11.1% 640
-11.0%
647
300
600
900
1,200
1,500
0
201420132012
1,266
+17.2%
1,430*
+17.6%
1,080
（1,182）
600
300
900
1,200
1,500
0
201420132012
1,285
+13.0%
1,370
+6.6%
1,138
* After adjustment of CV spin off ( ): Before adjustment of CV spin off
Fiscal 2013 sales results came to 5,188,000 units, up 5.6% year-on-year. Overall market share was
6.2%, equal to fiscal 2012.
Japan
In Japan, total industry volumes rose by 9.2% to 5.7 million units. Nissan out-performed the market with
unit sales up 11.1% to 719,000, representing a market share of 12.6%. This improvement was driven by
strong sales of our DAYZ series, as well as strong demand for our first CMF model and the new X-Trail. It
is important to note that the sales volume increase, particularly in the fourth quarter, was impacted by
Japanese consumers making purchases prior to the consumption tax hike.
North America
In North America, Nissan achieved significant sales growth. The total industry in the U.S. was up 6.4% at
15.65 million units, while Nissan sales volume increased by 13.0% to 1.29 million units amid strong
demand for the new Rogue and the Altima.
In Canada, Nissan outperformed the market as unit sales jumped 20.9% to 96,000 units, compared
with the industry which was up 4.6% at 1.75 million units. In Canada, the new Rogue added to the sales
momentum.
In Mexico, Nissan has maintained its number one position with a market share of 24.9% and unit
sales of 265,000. Nissan accounts for five of the top ten models in Mexico and ranks first in customer
satisfaction.
China
In China, Nissan out-performed overall market growth. The total industry in China was up 14.0% to 20.75
million units, while Nissan sales increased 17.2% to 1.27 million units. Although our performance was
impacted by the islands dispute in the first half, demand has since improved. The Qashqai and the all-new
Sylphy, along with new models from Venucia and Infiniti, contributed to this improvement.
X-Trail
Rogue
Qashqai
FISCAL 2013 SALES PERFORMANCE
(Forecast)
(FY)
Global Retail Sales Volume / Market Share
(Units: thousands) (%)
Global retail sales volume (left)  Market share (right)
(Forecast)
(FY)
Retail Sales in Japan
(Units: thousands)
(Forecast)
(FY)
Retail Sales in China
(Units: thousands)
(Forecast)
(FY)
Retail Sales in the United States
(Units: thousands)
23
NISSAN MOTOR CORPORATION ANNUAL REPORT 2014
PERFORMANCE
CONTENTS
CORPORATE FACE TIME
CEO MESSAGE
EXECUTIVE PROFILE
NISSAN POWER 88
CORPORATE GOVERNANCE