Navy Federal Credit Union 2013 Annual Report Download - page 11

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Navy Federal Credit Union • 2013 Annual report
9
Social media continues to play an important role at Navy Federal. In 2013, our fan base
on Facebook skyrocketed to over 1 million “likes,” up from 400,000 at the start of the year.
Such impressive growth is attributed to our members’ desire to engage with us. Members
posted pictures of their new cars, boats, and motorcycles that they were able to purchase,
thanks to loans from Navy Federal. In addition, our announcement to guarantee military pay
in the event of a government shutdown quickly went viral, not only increasing the number
of our fans, but also driving membership growth. Our
Twitter followers also grew in large numbers, starting
the year with 4,000 and reaching 38,000 by year end.
Our 80-year commitment to people, products, and
member service has been nationally recognized by
numerous organizations, including Money Magazine,
who named us the Nation’s Best Military Financial
Institution, and the University of Michigan’s American
Consumer Satisfaction Index (ACSI), who rated us as a Best in Class Service for the seventh
consecutive year. We were also named one of FORTUNE Magazine’s 100 Best Companies
to Work For in 2013, our third consecutive year and our fourth appearance on the list.
Navy Federal was similarly recognized as a top employer in the states of Florida, Hawaii,
and Texas, as well as in the city of San Diego. Our Bethesda branch was honored as the
Department of the Navy’s credit union of the year, the seventh consecutive year one
of our branches received this distinguished award.
2013 was truly a monumental year as records were broken across all benchmarks of success.
Our unwavering position on doing what is right for the people that matter most—our
members—is at the foundation of our success, and it will continue to be so in the months
and years ahead.
Chairman & President
Members posted pictures
of their new cars, boats,
and motorcycles that they
were able to purchase, thanks
to loans from Navy Federal.
John A. Lockard Cutler Dawson
Chairman President
, continued