Motorola 2001 Annual Report Download - page 23

From semiconductors and embedded solutions to wireless communications,
Motorola brings all its capabilities together to meet GM’s vehicle electronics
and enterprise needs.
For the largest automotive manufacturer in the world, reality is an environment of
unrelenting challenge and competition. GM’s drive is to lead through innovation, and
its longstanding relationship with Motorola enables it to tap our advanced technical
expertise and 74 years of automotive experience to help it succeed.
Technology – useful technology that buyers value – helps sell cars and trucks. We
have brought all of Motorola together to develop and deliver it: semiconductors and
electronics for control modules in the powertrain and chassis; computer boards for
factory automation; even wireless communication solutions to help manage a safe,
secure and smooth manufacturing process.
Our unique ability to deliver deeply integrated technology reduces size, weight
and cost of components, which translates to competitive advantage and enables
GM to build innovation into more vehicles. Case in point: OnStar® , the industry’s
leading Telematics platform. Motorola has worked with GM since day one to apply
GPS and cellular technology for a feature-rich offering – hands-free telephony, navi-
gation, Internet access – that brings more than two million owners of GM vehicles
much-valued peace of mind in today’s emerging new reality.
The business opportunity for Motorola:
Telematics rapidly is becoming preva-
lent, all over the world. Forecasters are
projecting 10 million subscribers within
the next few years, and Motorola is
the leading provider of Telematics tech-
nology. But perhaps more significant is
what the total Motorola/GM relationship
demonstrates. A broad-based approach
brings all our capabilities together for
solutions that others simply can‘t provide,
representing real value to GM and
customers like them.
MOTOROLA, INC. 21
GM is enhancing vehicle appeal
and building market leadership
by offering the technology-
driven features most relevant
to buyers today.
Motorola embedded silicon
solutions are omnipresent in
today’s vehicles. From sophisti-
cated pressure sensors for
engine and fuel system control
to stability control electronics,
from auto-body modules for
lighting, heating and other func-
tions to Telematics, Motorola
is helping redefine automobile
capability and performance.