Motorola 2001 Annual Report Download - page 19

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Motorola technology and support are helping Shaw Communications
make the vision of the broadband home a reality.
Shaw Communications Inc. is Canada’s top broadband operator, providing a
wide range of digital communications and entertainment services to approximately
2.8 million subscribers across the country. Shaw uses a growing retail presence to
successfully market a competitive array of digital broadband packages and services
that connect subscribers to a whole new world of entertainment through their TV
or home computer with “always on” high-speed Internet connections.
Our relationship with Shaw represents decades of helping them offer product
menus that attract and, more important, retain subscribers. Motorola is far and away
the leader in digital broadband technology, providing a complete line of set-top
terminals, cable modems and related products, including multimedia terminal adap-
tors that serve as the gateway that enables bundling of services to subscribers.
Motorola‘s broad array of products, systems and solutions help build strong
relationships with subscribers that can be expanded to include new services. As
Shaw’s customers’ needs change, as the marketplace evolves, Motorola has the
technology to help them remain at the forefront.
The convergence of video, data and
voice – and the bundling of the three
into one integrated, economical broad-
band package – represents tremendous
potential worldwide. No one has the
array of capabilities like Motorola to
help realize that potential. As broad-
band telephony emerges globally,
our voice-over-Internet-Protocol (VoIP)
technology will provide the interface
for Shaw and cable operators like them
to connect devices to the home cable
platform for a new world of possibility.
MOTOROLA, INC. 17
In the broadband home,
subscribers can access a
new world of entertainment
and information from the
comfort of their couch.
Motorola’s new DCT2500 digital
set-top terminals enable opera-
tors to offer more interactive
services, faster performance and
increased functionality – for
improved graphics, “watch and
surf” capabilities and more.