Motorola 2001 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2001 Motorola annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 36

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36

Our unrivaled product range, powerful brand and experience in integrating complex
infrastructure are keys to putting more Motorola phones in people’s hands.
In China, distributors/retailers sell handsets in owned and independent retail outlets;
operators primarily provide cellular service. It’s simple, and separate – retailers sell
product; operators sell dial tone. Motorola is committed to helping both groups win.
For distributors/retailers, giving consumers a choice is critical. Our product range is
the best in the market, provided with dedicated merchandising and advertising support
that enables maximum leverage of Motorola’s global brand to drive sales. Quality
is key as well. Motorola delivers it, with dependable performance and responsive
service after the sale. Motorola is the market share leader in handsets in China.
Motorola provides infrastructure equipment and technology for operators. In
China, we are number one in CDMA systems1and number two in GSM base sta-
tions. Our sales and orders in China for infrastructure equipment in 2001 increased
versus those in 2000, during a period of weak industry demand globally.
In the wireless infrastructure arena, we bring years of experience in integrating
complex technologies for operators. We combine our own technologies with those
of the finest third-party suppliers to provide fully operational commercial systems
that deliver value to our customers.
China’s two distinct market opportu-
nities – the coastal regions, more
penetrated and mature, and the interior,
with emerging infrastructure and
demand – align well with Motorola’s
strengths. The ability to offer value-
added features such as messaging,
calendars and downloadable content
is becoming crucial to distributors
and operators. In addition, consumers
simply demand dependable perform-
ance at the best cost. Motorola has
the technology and product portfolio
to serve both types of need in China –
and all over the world.
MOTOROLA, INC. 13
The freedom of personal
communications means the
same thing in China that it does
all over the world: the ability
to stay in touch, conveniently
and reliably, while on the go.
The unique and exciting new
V70 mobile phone is a popular
part of Motorola’s product
offering in China – just one of
a new generation of Motorola
phones that is helping gain
market share worldwide.
1based on publicly announced awards