Mercedes 2009 Annual Report Download - page 76

72
Revenue. The Daimler Group’s revenue decreased from €98.5
billion in 2008 to €78.9 billion in 2009; adjusted for exchangerate
effects, there was a decrease of 21%. In view of the clear market
development at the beginning of the year, we anticipated that we
would have a significantly lower volume of business and made a
corresponding announcement at that time. Due to the severe weak-
ness of demand in nearly all major markets, the revenue genera t-
ed by our automotive divisions was significantly lower than in the
prior year. At Mercedes-Benz Cars, revenue decreased by 14% to
€41.3 billion. Revenue fell at Daimler Trucks by 36% to €18.4 billion
and at Mercedes-Benz Vans by 34% to €6.2 billion, while the dec-
rease of 12% at Daimler Buses was relatively low. The Daimler
Financial Services division contributed €12.0 billion to the Group’s
total revenue, as in the prior year.
In regional terms, Daimler’s revenue in Western Europe dec-
reased by 21% to €36.5 billion; the decrease in the revenue gene-
rated in Germany amounted to 14%, while the revenue generated
in the markets of Western Europe outside Germany fell by 28%.
In
the NAFTA region, revenue of €19.4 billion was 17% lower
than in
the prior year. The total revenue in our other markets also
declined
significantly, although there was a stabilizing effect from
the posi
tive development of business in China, where revenue
increased
by 35% to €4.3 billion.
in billions of €
Consolidated revenue by region
25
20
15
10
5
0
Germany Western Europe
(excl. Germany) Other markets
NAFTA
2005
2006
2007
2008
2009
30
23.0
41. 6
30.9
20.4
28.5
20.2
18.1
27.6
29.6
59.6
44.7
Market share
-0.7
-3.4
+0.1
-0.1
+1.3
+2.0
0
-0.3
-1.0
-2.3
+1.0
+1.0
-0.5
-0.5
+2.5
5.4
11. 7
1.9
0.9
21.7
39.6
30.9
20.7
29.5
22.5
17.1
26.6
30.1
60.1
42.2
4.7
8.3
2.0
0.8
2009 09/082008
Mercedes-Benz Cars
Western Europe
thereof Germany
United States
Japan
Daimler Trucks
Medium and heavy trucks
Western Europe
thereof Germany
Heavy trucks NAFTA region
Medium trucks NAFTA region
Medium and heavy trucks
Brazil
Trucks Japan
Mercedes-Benz Vans
Mid-size and large vans
Western Europe
thereof Germany
Daimler Buses
Buses over 8 tons Western Europe
thereof Germany
Buses over 8 tons Latin America
in %
Change in
%-points
in millions of € % change
Revenue
-20
-14
-36
-34
-12
+0
98,469
47,772
28,572
9,479
4,808
11,964
78,924
41, 318
18,360
6,215
4,238
11,996
2009 09/08
Daimler Group
Mercedes-Benz Cars
Daimler Trucks
Mercedes-Benz Vans
Daimler Buses
Daimler Financial Services
2008