Mercedes 2009 Annual Report Download - page 122
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Please find page 122 of the 2009 Mercedes annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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All of our divisions were affected by the financial and economic
crisis in 2009. Although we defended or actually improved our
market position in many areas, the drastic slump in automotive
markets caused unit sales to fall substantially also at Daimler.
Unit sales decreased by 14% at Mercedes-Benz Cars, by 45% at
Daimler Trucks, by 42% at Mercedes-Benz Vans and by 20% at
Daimler Buses. As a result of the generally low vehicle unit sales,
new business at Daimler Financial Services decreased by 15%.
After a weak first half of the year, Daimler’s general business
development in the third and fourth quarters was significantly
more positive. At Mercedes-Benz Cars, this was primarily due to
the success of the new E-Class models.
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