Mercedes 2009 Annual Report Download - page 10
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6
Inthiscontext,wehavesetfourfocalpointsforourbusiness:
- leadingproductsandbrands,
- pioneeringtechnologiesandbusinessmodels,
- newmarketsandnetworks,and
- continuousefciencyimprovementswithacultureofhighperformance.
Allofouractivitieshaveonethingincommon:thedesiretoexcel.Althoughan
S-Class,aheavytruckandaSilverArrowracingcardifferinmanyaspects,they
andallotherDaimlerproductshaveasharedambition:tobe“bestinclass”:
- withrationallyconvincingandemotionallyfascinatingpremiumcars,
- withrst-classtrucks,vansandbusesthatoffertheircustomersoptimal
economicbenets,and
- withservicesthatfullymatchthislevelofquality.
Themottoof“thebestornothing”appliesinparticulartoMercedes-Benz,theworld’s
mostvaluablepremiumcarbrand.ThatwasGottliebDaimler’sambition–anditis
Mercedes-Benz’sambitiontoday.Overall,aMercedeshastobethebestautomobile
onthemarket.Nowthatdoesn’tmeanitalwayshastobethebiggestcar.“Premium”
isnotjustaquestionofdimensionorweight.It´saquestionofabrand’stypical
qualityandcharacteristics.Andinthefuture,Mercedeswillmakeitevenclearerthat
thefascinationofthebrandwiththestardoesnotbeginwiththeC-,E-orS-Class.
Onecouldsaythatwemakeexcitingcarsgreenerandgreencarsmoreexciting.This
canonlybedonewithpioneeringtechnologies–andwehavethem.AtMercedes-Benz
Cars,wewereabletoreducetheaverageCO2emissionvalueforoureetbyafull
13gramsto160g/kmin2009.
Thisyear,wearetakingthenextstepwithadditionalBlueEFFICIENCYmodelsof
theE-ClassandC-Class:Thesecars’emissionswillbeonly129and119gramsofCO2
perkilometer,respectively.
Wearealsomovingforwardwithelectrication:OurS400HYBRIDisthecleanest
sedanwithagasolineengineintheworld.Sincelastautumn,wehavebeenproducing
fullyelectriccarsinsmallvolumethatoperatewithoutproducinganylocalemis-
sions–somewithbattery-electricdriveandsomewithfuelcells.Ourcommercial
vehicles’hybridportfolioalsohasnoequal.