Mercedes 2009 Annual Report Download - page 123
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Divisions |Contents |119
120 - 123
Mercedes-Benz Cars
– Unit sales down by 14%
– New E-Class the leader in its market segment
– Significant progress on the road to sustainable mobility
– Full-year EBIT of minus €500 million
– Positive EBIT of €1.0 billion in the second half of the year
124 - 127
Daimler Trucks
– Significant drop in unit sales due to weak demand worldwide
– New initiatives to expand business in growth markets
– Vehicles presented with low fuel consumption and emissions
– As expected, EBIT significantly lower than in prior year at
minus €1.0 billion
128 - 129
Mercedes-Benz Vans
– Substantial decrease in unit sales due to market developments
– Further consolidation of leading market position in Europe
– Model portfolio significantly upgraded through application
of efficient technologies
– EBIT of €26 million
130 - 131
Daimler Buses
– Unit sales below high prior-year level in a difficult market
environment
– Stable development of city bus business in Western Europe
– Focus on alternative drive technologies
– EBIT significantly positive at €183 million
132 - 133
Daimler Financial Services
– Stronger market presence despite difficult financial markets
and lower unit sales base
– Focus on risk minimization and efficiency enhancements
– Expansion of worldwide insurance business
– EBIT of €9 million
Divisions