Macy's 2005 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2005 Macy's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 18

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18

page four
Improved Assortments Attract Customers
Merchandise assortments are paramount for fashion
retailers like Macy’s and Bloomingdale’s. More than
ever before, our customers are seeing new and
differentiated product in every store. This is being
driven by continued penetration of best-selling private
brands at Macy’s and strengthened bridge and designer
businesses at Bloomingdale’s.
More than one-third of Macy’s sales in 2005 came from
unique and distinctive product. This included Macy’s
exclusive private brands – such as I.N.C, Charter Club,
Alfani, Style & Co., American Rag, Greendog, Hotel Collection
and Tools of the Trade – which reached 18 percent of total
sales last year, compared to 12 percent private label at May
Company divisions and 9 percent at Marshall Field’s. Over
the last four years, Macy’s private brands have grown three
times faster than market brands in our stores.