Macy's 2005 Annual Report Download - page 3
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page one
Customers First.
At Federated, everything we do starts with the customer.
We work to strike the right balance between national branding
and local implementation so that we can take full advantage
of being “the best of both worlds.” On one hand, we can have
two strong brands nationwide. On the other hand, Macy’s and
Bloomingdale’s can be relevant to customers in each store
throughout the country.
Each Macy’s and Bloomingdale’s store reflects the lifestyles
and needs of the customer who shops that location. We
know we will succeed if we keep our eye on the customer.
We need to have the right assortments, the right pricing,
the right store environments and the right service
everywhere we do business.
At every major decision point in our business,
we ask ourselves, “Is this right for the customer?” …
“Are we aiming our resources directly toward her?” …
“Will she benefit from our actions?” If the answer is “yes,”
we’ll be making the right decision.