Macy's 2005 Annual Report Download - page 12
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page eight
Bold and interesting marketing campaigns are
communicating to customers the differentiation in our
assortments, the value inherent in our pricing and the
excitement in our stores.
Our print and broadcast ads, mailers, signage, shopping
bags, visual merchandising, community involvement and
public relations – all integrated and working together –
educate our customer and set the tone.
At Bloomingdale’s, the marketing is sophisticated and
upscale, reflecting the store’s appeal to fashion-driven
customers who are keenly interested in what’s hot and
what’s now from the best known designers in apparel,
accessories, cosmetics, fragrances and the home.
Let ’s go
Marketing Tells the Story