Macy's 2005 Annual Report Download - page 13
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page nine
Delivering a Brand Message
Macy’s is focused on delivering a brand message to
customers that is fashionable, fresh, friendly, fair and
fun – and doing so on a national stage as Macy’s
stores and their offering of affordable luxury expand
to multiple new markets across the country.
In 2005, for example, Macy’s adopted a distinctive
and energetic photographic style for its fall and
holiday marketing campaigns, including television
commercials, in-store signage, customer mailers and
national ads in magazines such as Vogue, InStyle,
Glamour, GQ and Esquire.
Macy’s presence is extended worldwide through
major events, such as the Macy’s Thanksgiving
Day Parade, America’s 4th of July fireworks, the
Passport fashion event, flower shows, charity
fundraisers, celebrity appearances and culinary
demonstrations. These will be enhanced and
amplified as the former May Company stores are
converted to Macy’s.