Macy's 2000 Annual Report Download - page 14

So what’s new about a department store?
Well, at Federated t he answer is quit e a lot . We’ve embarked on an evolving
process of “reinvent ing” our depart ment st ores, making t hem more convenient ,
exciting and at t uned t o t he needs and lifestyles of a 21st Cent ury cust omer.
We’re t est ing scores of new merchandising t echniques, philosophies and
concept s w ithin our exist ing st ores t o gauge consumer response, improve service
and challenge convent ional w isdom. It ’s a big undert aking t hat started wit h
innovat ions in junior’s depart ments, and has since expanded t o encompass
shoes, food services, cosmet ics … even st rat egically placed comput erized “e- osks”
t hat offer unique and specialized it ems for
home delivery.
We’re also t inkering wit h
st ore format s. A new
M acy’s opened in f all
2000 in West Palm Beach,
FL with only 100,000
square f eet – about 40
percent t he size of a t ypical
mall store. Locat ed on a
“city st reet corner” in
City Place, an eclectic new
mixed- use development ,
t his new M acy’s features
depart ment s t hat have been
dist illed t o t rendy and
t ightly edit ed assort ment s.
It is an example of a compact
new st ore capable of being
slot t ed int o smaller malls and
even st rip cent ers in market s
where larger- format st ores are
not practical.
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Brand New