Macy's 2000 Annual Report Download - page 12
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You simply can’t ignore a parade.
Especially not a parade that feat ures towering charact er balloons, dazzling
float s, marching bands and energized celebrit ies perf orming on the st reet s of
America’s largest cit y before a crowd of 2 million spect at ors and a w orldw ide
t elevision audience.
That ’s M acy’s Thanksgiving Day Parade, all right . And it ’s t he largest annual
spect at or event in America. Yet exciting as it is, this legendary parade –
now in it s 75th year – is only one of t he ways Federat ed’s st ores, cat alogs
and online sit es uniquely market t hemselves. In a highly compet itive
environment where ret ailers join a cacophony of ot hers const antly clamoring
for consumer at t ent ion, t o be recognized you’ve got t o stand out f rom the
crowd. A 40- foot - t all inflat ed Greendog pretty much does t he t rick.
Branding O