Louis Vuitton 2006 Annual Report Download - page 66

Since 1990, the success of LVMH has allowed it
to build an innovative and original patronage
program. This is a legitimate approach because it
expresses the values that bind LVMH companies
together and forms the basis for their success,
without impacting individual communications and
sponsorship projects. It is also a useful approach,
because LVMHs institutional communications are
intended to demonstrate its active commitment to
protecting historical and artistic heritage, promoting
contemporary design, assisting young people and
supporting great humanitarian causes, through
initiatives designed to help the greatest number of
people.
CULTURE, HERITAGE AND CONTEMPORARY CREATION—
TO PRESERVE, BRING TO LIFE AND CONTRIBUTE TO OUR
ARTISTIC HERITAGE
The first component of the LVMH corporate spon-
sorship program is to preserve artistic heritage in
France and throughout the world by supporting
the restoration of historic monuments, expanding
the collections of leading museums, contributing
to major national exhibits and encouraging contem-
porary creation. The support provided to 26 natio-
nal exhibitions gave millions of French and interna-
tional visitors the chance to discover major works
and artists from the history of art. After being one
of the principal sponsors of the China and France
Years in 2004 and 2005, LVMH sponsored two
major exhibits in 2006: Pierre Bonnard at the
Museum of Modern Art in Paris and Yves Klein
at the Georges Pompidou Center.
Our support for contemporary creation was most
notably illustrated by our order and exhibit of the
works of internationally recognized artists (Richard
Serra, Matthew Barney, Ange Leccia, Nan Goldin,
Gary Hill, Michal Rovner, Takashi Murakami) in
the LVMH corporate headquarters and by our
continued support for the French Pavillon at the
A patronage to support culture,
youth and humanitarian action
Venice Biennale. In June 2005, French artist
Annette Messager received the Lion dOr prize at
the 51st Biennale for Casino, a work created for
the French Pavillon and completed with the spon-
sorship of LVMH.
Announced on October 2, 2006, the birth of the
Louis Vuitton Foundation for Creation is the natu-
ral culmination of sixteen years of commitment by
LVMH to promote culture, heritage and contempo-
rary creation. This project, which marks a major
step in the Group's patronage program, adds a new
dimension and creates a permanent framework.
INITIATIVES TO SUPPORT YOUTH—TRAINING AND
TRANSMISSION
Various initiatives to assist young people represent
the second component of the LVMH patronage
program. Children in elementary and high schools
as well as undergraduate students benefit from
educational programs designed and initiated by the
Group, in order to provide them with greater access
to culture, particularly in the areas of music and
the arts. LVMHs Discovery and Learning classes
organized during exhibits supported by the Group
have reached over 20,000 children to date.
Another goal is to encourage the talent of the future,
which led to the creation of the LVMH Prize for
young designers, awarded every year during exhi-
bits sponsored by the Group. This program has
awarded nearly 100 scholarships to students in art
schools in France and around the world to complete
their training.
Finally, the Stradivarius instruments loaned from
the LVMH collection every year have given young
virtuosos (Maxim Vengerov, Laurent Korcia, Kirill
Troussov, Tatjana Vassilieva, Raphael Pidoux, among
others) the opportunity to display the full measure
of their talents.
A COMMITMENT TO COMMUNITY THROUGH MEDICAL
RESEARCH AND SOCIAL PROGRAMS:
Since 1990, LVMH has provided continuing support
to humanitarian and scientific and medical research
projects in France and around the world.
Our Group supports a number of institutions that
work for children, in particular the Foundation for
Hospitals in ParisHospitals in France, the Pont-
Neuf association, and the Save the Children Foun-
dation in Japan. LVMH has also made a commit-
ment to the Claude Pompidou Foundation which
serves the elderly and disabled, the Universal Frater-
nity Foundation, the Robin Hood Foundation in
New York, and others.
Finally, LVMH has chosen to support several founda-
tions or scientific teams engaged in public health
research, including the Pasteur Institute (LVMH
contributed to the creation of the Pasteur Institute
in Shanghai), the American Foundation for AIDS
Research, cancer research at the Paul Brousse and
Henri Mondor hospitals and the Curie Institute, and
the Parkinsons Disease Foundation in New York.
Implement, for the benefit
of the greatest number of people,
a dynamic and innovative patronage
program whose various components
express and transmit the values
of all our Companies: this is the
general thrust of the approach
taken by LVMH since 1990.
62 LVM H 2 0 0 6 SUSTAINABLE DEVELOPMENT