Louis Vuitton 2006 Annual Report Download - page 57

SELECTIVE RETAILING LVM H 2 0 0 6 53
Sephora’s goal is to intensify its profitable growth and, in order to
do that, it will continue to strengthen its policy of innovation and
exclusivity, while expanding its offerings in new profitable segments.
The modernization of its network will continue, and the rate of
store openings will be accelerated, particularly in France, the United
States and China, not to mention the development of new markets
(Middle East, Central Europe), which constitute growth drivers for
the next few years.
Continuing to cultivate its assets, Le Bon Marché starts 2007 with
confidence. This year will be marked by the launch of a master
plan for a large-scale, three-year transformation of the sector devo-
ted to the home. La Grande Epicerie de Paris will renovate part of
its commercial space.
Sephora
on the Big Screen
Why do at night what you can
do every day? That is the
theme of the Sephora film
in movie theaters, which
strikes a playful tone to
illustrate all facets of beauty
and the incredible palette
of pleasures that are freely
accessible at its stores.
In 2007, Sephora also goes
on television!
Sephora’s Studio
Space:
An Interlude
of Beauty
and Well-being
In the new boutique
on Boulevard Saint Germain
in Paris, Studio Sephora
has four booths. Two are for
body care, a third is devoted
to the face, and the last one
has a self-tanning space.
A “nail bar” and a “makeup
bar” for a quick beauty
treatment of the nails
and face round out those
services. More than
100 treatments created
by Sephora use the technology
of the most advanced
products. Appointments
for these interludes
of pleasure and beauty can
be made up to 48 hours
in advance.