Louis Vuitton 2006 Annual Report Download - page 34

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FENDI: SUCCESS CONFIRMED
With strong revenue growth and a further rise in
profitability, Fendi posted an historic year, conti-
nuing the excellent performance that characte-
rized 2005.
The successes achieved by the Italian brand,
which were remarkable in Europe and Asia,
were particularly outstanding in the United
States. Fendi significantly expanded its retail
network, opening 21 new stores worldwide over
the year, including 10 boutiques within the pres-
tigious American department stores Saks and
Bloomingdales. It inaugurated its expansion in
Kuwait, Germany, Macao and India. A large
number of stores benefited from a remodeling
inspired by the interior architecture created
initially for the Roman Palazzo, Fendi's flagship
store in Europe.
All product categories recorded strong growth.
The cohesion of the collections, enhanced and
promoted through the association of all the
Monogram Groom,
an irresistible line of limited edition
small leather goods was inspired
by a 1921 Louis Vuitton ad. In that
classic era, a groom (bellboy),
who was always impeccably
dressed, worked very hard to ensure
a pleasant experience for the world
travelers in the palaces where
they stayed.
The Miroir line, designed by Marc
Jacobs and inspired by the work of
artist Sylvie Fleury, is offered in four
iconic models from Louis Vuitton.
Contrary to appearances, these bags
are not dippedf in metal, but are
fashioned from a highly innovative
material. Given its success, you may
have to wait a little to obtain a Speedy
Miroir…
a series of events highlighted the solid ties
between Louis Vuitton and the art world throu-
ghout the year: the opening of the Cultural
Space at the Maison des Champs-Élysées was an
opportunity to present three exhibits during
the year, including one on the iconic products
of Louis Vuitton freely reinterpreted by nine
contemporary artists; a work by artist Oliafur
Eliasson was hung in the Maison Louis Vuit-
ton in New York, then the artist's work was
exhibited in the windows of all stores during
the holiday period. The preliminary regattas
for the Louis Vuitton Cup in Valencia, Spain
and the classic car rally Louis Vuitton Classic
Boheme Run, which crossed the heart of Europe
from Budapest to Prague via Vienna, were two
other events that enhanced the prestigious
image of the brand.
The Brilliance of Bullion!
30
LVM H 2 0 0 6
FASHION & LEATHER GOODS