Louis Vuitton 2006 Annual Report Download - page 59

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Innovation and creativity
Because our trades, so akin to art, are creative,
because technological innovation plays an
essential role in their timelessness.
Excellence
Because the best elements of luxury embodies
craftsmanship, and because we always owe
quality to our customers.
Brand image enhancement
Because this image is an inestimable and irre-
placeable asset and because each message must
be worthy of the brand. .
Entrepreneurship
Because our leadership position naturally
requires that we have a long-term vision and
set the most ambitious goals for our teams.
Leadership-Be the best
Because we owe it to our shareholders.
THE VALUES OF LVMH
Social Policy
To encourage all our
employees to reach their
full career potential
and achieve their aspira-
tions, develop the diversity
and the wealth of human
resources in our companies
in all the countries where
we operate, and encourage
initiatives in these areas.
Outside our own company,
to contribute to the know-
ledge and preservation
of our businesses and
our know-how as artisans
and designers.
A Commitment
to Citizenship
To implement a patronage
program for the benefit
of the largest number,
the components of which
reflect and transmit
our fundamental values.
To provide active support
for major causes, fund
humanitarian projects and
public health challenges,
and develop initiatives
for young people.
Environment
To work together
to preserve the resources
of the planet, to design
and develop products that
respect the environment,
to report on our policies
and projects and the
progress achieved
in meeting our objectives.
To contribute to environ-
mental protection above
and beyond the factors
directly related to our
operations, by entering into
active partnerships with
cooperating business
groups, local authorities
and associations.
Economic
Performance
To combine economic
growth and respect
for sustainability criteria,
which are represented
for our luxury businesses
by the values of creativity
and excellence. To apply
our creative passion
to a genuine art de vivre
to which our customers
aspire. To strengthen our
position as a global leader,
and to be the benchmark
in the management
and development of luxury
brands.
Sustainable development
our commitments
SUSTAINABLE DEVELOPMENT
LVM H 2 0 0 6
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