Louis Vuitton 2006 Annual Report Download - page 43

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PERFUMES & COSMETICS
LVM H 2 0 0 6
39
Insolence by Guerlain
and Hilary Swank:
a love match
Unusual beauty, vibrant personality, the
luminous actress Hilary Swank, a two-time Oscar
winner, is the muse for Insolence by Guerlain.
Demanding in everything she does, the star had
previously refused all collaborations requested
by other brands in the past. “But,” she explains,
“when Guerlain asked me to symbolize
Insolence, I didn't need to think about it for very
long.” Her childhood was scented by Shalimar -
her mother wore it every day, and the history
and aura surrounding the brand were,
in her own words, the deciding factor.
“The scent of the perfume convinced me.
I completely love it, but more than that, it offers
the same richness as many roles.”
.