Louis Vuitton 2006 Annual Report Download - page 51

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OMAS, whose expansion is focused on Italy,
France and the United States, received the
Grand Prix du Stylographe for its Emotica line in
2006.
OUTLOOK Innovation, steady organic growth
and continued improvement in profit from recur-
ring operations are the goals that have been set
for each brand and in each market in 2007.
TAG HEUER, ZENITH and DIOR WATCHES have
planned many innovations in their iconic lines
and will continue their policy of upmarket posi-
tioning. TAG Heuer will update the architec-
ture of its stores. CHAUMET will increase its
wristwatch offerings and its emblematic line
Liens and will open a store in London on Bond
Street while continuing to strengthen its presence
in Asia, the Middle East and Eastern Europe.
DE BEERS will introduce its first wristwatch
collection and will increase its presence in the
United States (in Las Vegas in January), the
Middle East, Japan, Hong Kong and Korea.
FRED will relaunch its 36 line of watches and
will design a line of unisex jewelry.
The Watches and Jewelry business group will
make its largest investments in Japan, the United
States and China, without neglecting the speci-
fic resources allocated to the growth of emer-
ging markets, the Middle East, India and Russia.
TRENDS FOR THE BUSINESS GROUP OTHER
BRANDS The DE BEERS brand had an excel-
lent year. While continuing its steady growth
in Japan, it had a promising performance in the
United States, a market that it entered in late
2005 in New York and Los Angeles. De Beers
has strengthened its presence in London and
opened its first boutique in the Middle East,
in Dubai. The Talisman and Secret of the Roses
collections, fine jewelry and engagement rings
contributed to substantial growth in revenue
per store. To increase its recognition and image,
a new advertising campaign was launched in
2006 for De Beers.
FRED is continuing its targeted expansion in
Japan and France. The brand celebrated its 70th
anniversary by launching a Coral collection and
a Boule ring and by designing its first complica-
ted wristwatch, the Move 1 GMT.
The Boule ring
from Fred plays
with coral, gold
and pearls.
De Beers :
collection
Secret
of the Roses.
WATCHES & JEWELRY
LVM H 2 0 0 6
47