Louis Vuitton 2006 Annual Report Download - page 44

2006 again confirmed the remarkable poten-
tial of BENEFIT COSMETICS, which succeeded in
combining rapid growth with a very high level
of profitability. In the United States, its coun-
try of origin, the brand enjoyed an exceptional
growth rate and has become one of the leaders
in the makeup segment. In the United King-
dom, its primary European market, it expan-
ded its network of owned boutiques, with results
vastly exceeding expectations and it accelera-
ted its expansion in France. In 2006, a first
point of sale successfully opened in Spain; the
expansion of the brand to Asia, which began in
South Korea, continued in Hong Kong and
Taiwan with excellent and promising results.
In 2006, MAKE UP FOR EVER continued to grow
steadily in all its strategic markets: France,
South Korea, the Middle East, and the United
States, an area where the brand is significantly
expanding its presence thanks to the Sephora
network. Make Up For Ever also substantially
improved its profitability.
ACQUA DI PARMA and FRESH recorded excellent
results. These two brands strengthened their
exclusive positioning and achieved good
increases in revenue and profitability.
OUTLOOK
The business group has strong prospects for
new gains in market share and continued impro-
vement in its operating margin in 2007.
PARFUMS CHRISTIAN DIOR plans to continue its
high-quality and profitable growth, by reinfor-
cing all of the foundations for its development.
While continuing to support its flagship
perfumes, the company will launch a major new
perfume for women in September 2007. The
Couture inspiration for the new Dior makeup
creations will be intensified. In skin care, the
brand will actively continue the roll out of
Capture, and Capture Totale will benefit from an
innovation based on the discovery of a new
molecule patented by LVMH Perfumes and
Cosmetics Laboratories.
Growth for GUERLAIN will be driven by an inno-
vation plan to strengthen the flagship lines of
Insolence, LInstant, Orchidée Impériale, KissKiss
and Terracotta, and will include the launch of a
new foundation product and the initiation of
a project to gradually replace the brand's skin
care line.
PARFUMS GIVENCHY projects a new year of reve-
nue growth and improved profitability. The
highlights of 2007 will be the continued roll
out of Ange ou Démon in the global markets, the
launch of a new fragrance variant of Ve ry Irresis-
tible Givenchy for Men and a brand new lipstick,
Rouge Interdit.
2007 is off to a good start for PARFUMS KENZO,
with a creative dynamic that will strengthen
the brand's positioning. The brand will focus,
among other initiatives, on a new promotional
campaign dedicated to the FlowerbyKenzo line,
the deployment of KenzoAmour and the launch
of a new fragrance for men.
L'Or de Vie
or the encounter
of Dior and Château
d’Yquem
More beautiful and stronger every
year, the Yquem vineyard
possesses a remarkable power
to regenerate. After years
of research, Dior has identified
the substances at the source
of this miracle. Once stabilized,
they become infinitely precious
for the skin. Dior researchers
associated them with other
molecules recognized for their
highly protective properties
and gave birth to L’Or de Vie.
This exceptional skin care product,
which the United States
discovered in December 2006,
continually regenerates the skin's
beauty cycle. It will be launched
internationally in 2007.
In the Miss Dior
Chérie family
an eau de toilette
joins the perfume
in January 2007
BeneFit:
innovative
products, play
and irresistible
packagings!
40 LVM H 2 0 0 6 PERFUMES & COSMETICS