Loreal 2012 Annual Report Download - page 83

INNOVATING,
PRODUCING
AND CONSUMING
SUSTAINABLY
Research: the challenge of eco-design
The Research and Innovation teams are committed to including the
principles of sustainable development and safety at all stages of
the product life cycle. They are dedicated to progressing in the
responsible acquisition of raw materials, to finding the perfect
balance between the eco-design of formulas and their efficacy,
to increasing reliance on green chemistry, and to improving pre-
dictive evaluation of ingredients and products without resorting
to animal testing.
Operations: attaining environmental
excellence
For many years, L’Oréal has been striving to reduce the environ-
mental footprint of its industrial facilities. This is a constant concern,
which affects both new plants and existing facilities with initiatives
including worldwide programmes for saving water and recycling
waste, and increased investment in renewable energies. The
Jababeka plant for example, opened in 2012, is the first factory
in Indonesia to be LEED-certified. The aim is to respect the commit-
ments made for the 2005-2015 period: to halve water consumption,
waste and greenhouse gas production per unit of finished product.
To create a virtuous circle, L’Oréal is getting its suppliers involved
through the Carbon Disclosure Project (an independent NGO),
which managed to involve over 130 partners in 2012.
Brands committed to sustainable
consumption
The brands are actively promoting sustainable consumption
through the eco-design of products, responsible communications
(the group made a formal commitment on this point by signing
the Cosmetics Europe Guiding Pinciples), and the education of
consumers on topics including recycling and water use. For ex-
ample, in 2012 LA ROCHE-POSAY reduced the weight of its Lipikar
tube by 40%, and was awarded the Trophée du Point Vert by
Eco-Emballages and Adelphe. BIOTHERM, which is already heavily
committed to eco-design, is financing a marine reserve in the
Ross Sea (Antarctic) through Mission Blue, a worldwide organisa-
tion dedicated to protecting marine areas, and the introduction
of educational materials to raise consumers’ awareness.
The first key component of L’Oréal’s
CSR policy is its commitment
to innovating throughout the product
life cycle to ensure products meet
the wide range of consumer needs
while respecting the environment.
WORLDWIDE FORUMS
TO BRING STAKEHOLDERS
TOGETHER
Because CSR challenges are dealt
with differently from country
to country, L’Oréal has set up
forums all over the world to foster
local dialogue with stakeholders
in Brazil, China, the United States,
the United Kingdom or India.
The most recent forum held in
Johannesburg, in South Africa,
brought together 29 local and
international organisations to consider
environmental and social questions,
such as animal protection or access to
education for the most disadvantaged
communities. NGOs continue to act
as experts on implementing local
initiatives at working meetings covering
fields such as responsible raw material
sourcing and waste management.
1. THE SUZHOU PLANT, IN CHINA
This plant is working hard to reduce CO2 emissions.
2. LIPIKAR
LA ROCHE-POSAY has reduced the weight
of its Lipikar tube by 40%.
2
1
81